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Last year, Random House decided to give away Dan Brown’s bestselling novel, The Da Vinci Code, for free for one week. The eBook freebie ran on the 10-year anniversary of The Da Vinci Code, and a few weeks before the release of Brown’s new book, Inferno.
Why did Random House give away a national bestselling eBook that usually retails for $9.99? The promotion was very deliberate, with the goal of hooking new readers on Brown’s thrillers and drumming up interest for Inferno. In fact, the eBook included the prologue and first chapter of Inferno.
However, millions of readers, including avid Brown fans, were not aware of the week-long giveaway.
Enter BookBub. Our daily email service alerts readers to limited time promotions of free or deeply discounted ebooks across a variety of platforms. We notified nearly 1 million readers of the free Da Vinci Code deal last spring, and many took advantage. ( Read more... )
In most cases, the deals can be purchased for any ereading device, including Kindle, iPad, Nook, Kobo, Sony and Android. Additionally, BookBub allows readers to select which genres they would like to receive, so each email is matched to subscriber preferences. With over 3 million readers already using our service, it’s clear that this type of promotional concept is one that resonates with both publishers and readers alike.
To check out today’s ebook deals on BookBub, http://landers.bookbub.com/coverslm/?source=fbadtbbbdesksimclick here.
Why did Random House give away a national bestselling eBook that usually retails for $9.99? The promotion was very deliberate, with the goal of hooking new readers on Brown’s thrillers and drumming up interest for Inferno. In fact, the eBook included the prologue and first chapter of Inferno.
However, millions of readers, including avid Brown fans, were not aware of the week-long giveaway.
Enter BookBub. Our daily email service alerts readers to limited time promotions of free or deeply discounted ebooks across a variety of platforms. We notified nearly 1 million readers of the free Da Vinci Code deal last spring, and many took advantage. ( Read more... )
In most cases, the deals can be purchased for any ereading device, including Kindle, iPad, Nook, Kobo, Sony and Android. Additionally, BookBub allows readers to select which genres they would like to receive, so each email is matched to subscriber preferences. With over 3 million readers already using our service, it’s clear that this type of promotional concept is one that resonates with both publishers and readers alike.
To check out today’s ebook deals on BookBub, http://landers.bookbub.com/coverslm/?source=fbadtbbbdesksimclick here.
